Interactive Advertising Bureau -- Dedicated to the growth of interactive advertising

Rising Stars with SafeFrame

Explore the Rising Star samples by clicking on the top links

In a sustained effort to spur greater creativity in interactive advertising and speed adoption of new brand-friendly ad formats, the Interactive Advertising Bureau has unveiled new standard units, deemed "Rising Stars", which seek to create new canvasses for brand advertising on digital platforms and encourage brand engagement with viewers on their terms.

Coupled with the Rising Stars ad units is the SafeFrame initiative. SafeFrame bring a level of control and security to the publisher and the user that was not available before, while providing a standardized rich media API for creatives to build upon.

These samples serve as a how-to guide for ad vendors who desire the rich functionality provided in the Rising Star ad units in a SafeFrame hosting container.

More on Rising Stars